Resources
Advertising
如需帮助为您的单位、项目或活动投放广告，请联系大学营销部门 [email protected] or (616) 331-2525.
Alternatives to Printing
As of May 2020, in order to reduce printing costs and save paper, 大峡谷发布了一项指令，将所有的印刷通讯转移到数字格式. 所有例外情况必须得到副校长或教务长的批准.
该大学提供了许多成本效益和简单的替代传统印刷营销材料. 这些选项为更改和更新消息传递提供了更多机会，并节省了打印时间和成本.
All of these options are economical, they meet Grand Valley’s accessibility benchmarks, they are more timely than print, and there is no waste. 大多数包括分析工具来衡量有效性. 这些数字选项已经被全州和全国各地的大学接受为最佳实践.
Brand University
Brand University is a series of hands-on, 两个小时的模块，旨在帮助部门和项目中负责营销和沟通的人员更有效地完成工作.
以下模块将在Allendale和Grand Rapids全年提供. Please check Sprout for details and to register.
品牌大学:用视觉来讲述我们的故事 这个密集的模块帮助那些负责部门或项目沟通的人更好地在营销中使用视频和摄影. 由大学市场推广、大学传讯及推广处的专家主讲.
Brand University: Simple Tools for DIY Marketing 这个互动模块将与创建程序传单下来和脏, PowerPoint presentations, retractable banners, tablethrows, 以及Grand Valley新推出的BluePrint品牌模板店面. Led by University Marketing.
Brand University: Improving Your GVSU Website 把大峡谷网站的力量运用到你的部门或项目中. 学习利用大峡谷CMS系统的优势, become proficient in accessibility requirements, get tips on writing for the web, explore Site Improve, 让搜索引擎优化为你工作. Facilitated by University Marketing.
品牌大学:在线、电子邮件和社交媒体营销基础 发现为什么数字营销可能是你最有效和最有效的方式来接触和吸引你的观众. 从电子邮件营销到在线广告，再到创建社交媒体活动, 这个模块将给你的实际经验，你可以带回来，并在你的工作第二天使用. 由大学传播和大学营销主办.
Brand University: Virtual Update June 2020 来自大学营销和大学传播的演讲者向与会者介绍了从“湖人效应”到“Next is Now before”的广告活动信息演变的最新情况, during, and after the pandemic stay-home order. 解决今年省钱印刷限制的工具, 此外，还讨论了其他一些通讯工具和倡议. 您可以观看演示文稿并找到这里讨论的资源的链接.
Campus Maps and Driving Directions
所有大峡谷校区和区域中心的最新地图可在 icandcocustoms.com/maps. 艾伦代尔和皮尤大急流城校区的行车路线和停车信息也可以在那里找到. Additional parking information is available from Parking Services.
如需更改地图，请联系大学市场部的Nick Viau，电话:(616)331-2525或 [email protected].
Campus Signage
校园标牌和显示屏的制作和安装由 Facilities Planning through external vendors. 外部供应商也签约制作名牌、车辆贴花、制服等.
Refer to the Planning and Design Standards for the requirements.
Communication Resources
访问这些资源，帮助讲述大峡谷的故事.
Student, Faculty, and Alumni Profiles: icandcocustoms.com/LakerEffect
Accountability Report: icandcocustoms.com/accountability
Awards and Recognitions: icandcocustoms.com/recognition
Sustainability Information: icandcocustoms.com/sustainability
Diversity and Inclusion Information: icandcocustoms.com/diversity
Quick Facts: icandcocustoms.com/about.htm
GVNext: icandcocustoms.com/gvnext
Office of Institutional Analysis: icandcocustoms.com/ia
Contacts
University Marketing develops marketing plans, advertisements, websites, and publications; monitors the use of the logo; and conducts market research.
Grand Valley State University
University Marketing
1 Campus Drive
2090 James H. Zumberge Hall
Allendale, Michigan 49401
Phone: (616) 331-2525
Fax: (616) 331-2285
[email protected]
icandcocustoms.com/im
University Communications 提供战略通信等服务, crisis communications, public relations, media relations, social media, photography, videography, media training, and publishing, including Forum and Grand Valley Magazine. 他们还对湖人的体育赛事进行电视直播和网络直播.
Grand Valley State University
1 Campus Drive
4090 James H. Zumberge Hall
Allendale, Michigan 49401
Phone: (616) 331-2221
Fax: (616) 331-2250
[email protected]
icandcocustoms.com/ucomm
The Promotions Office 为学生提供一个在设计、广告和传播方面成长的社区. 他们提供美学和概念上引人入胜的设计和视频服务，有效地传达客户的愿景.
Grand Valley State University
Promotions Office
0008 Kirkhof Center
Allendale, Michigan 49401
Phone: (616) 331-2340
[email protected]
icandcocustoms.com/promotions
The Copy Center 制作彩色和黑白副本，装订和UPS邮寄.
Grand Valley State University
Copy Center
011 Laker Market Place
Allendale, MI 49401
Phone: (616) 331-3407
[email protected]
copycenter.icandcocustoms.com
Grand Valley State University
Copy Center
136C DeVos Center
Grand Rapids, MI 49503
Phone: (616) 331-6463
[email protected]
copycenter.icandcocustoms.com
Email Signature Generator
Generate your university-approved, personalized email signature compatible with Outlook and other email programs. 我们的电子邮件签名生成器是为了标准化电子邮件签名的内容而开发的, 但字体大小可能因浏览器和设备的不同而有所不同. 我们建议您在电子邮件设置中进行必要的格式更改. Note: using an email signature is not required.
Generate your GVSU email signature
除了标准签名包含的信息外，您的签名还可以包括徽标和大学社交媒体图标. Any additional information you add, including words or logos, must be “of and concerning the university”.
Social Media Avatars
在创建和维护与大学相关的社交媒体账户时, 选择一个在所有主要社交平台上都一致的头像是很重要的. 我们鼓励您使用我们的品牌社交媒体头像之一, 它们有各种各样的官方颜色组合，并有大峡谷的标志.
点击下面的一个头像来下载图像.
Connect with the many different social media accounts at Grand Valley or learn about the university's social media guidelines.
Reach Higher 2025 Digital Designs
Sustainable Paper and Printing
大学市场营销在指定印刷通信用纸时查找以下属性:
- Domestically manufactured
- 采用经认证的可持续森林的纸纤维制造的纸张(Forest Stewardship Council or Sustainable Forestry Initiative)
- 无排放的可再生能源用于制造纸张或碳中性纸
- Elemental chlorine-free (ECF)
- Alternative fiber paper
- Carbon neutral paper
- 纸张来自获得第三方认证的工厂，如 Green-e, Green Seal